How to get ahead on the search engines in your county
The county of Kent currently has a population of approximately 1.5 million as of census data collected in 2014. Of those people, there are literally tens of thousands of businesses ranging from the services, to technology to consumer sectors all fighting over this ever increasing non-metropolitan population. Outside of London, Kent has the fastest growing population of any county in England and its set to grow even further.
With this in mind, is it any wonder that with such a burgeoning populous, its vital to get ahead of the game in this information age? The world has gone truly digital with a huge percentage of the people now owning or using a internet connected device such as a PC, Mac, smartphone, tablet or laptop. Big business knows this and realises that to win in this century of data, you need to get found and the only way to do that is via the search engines.
Google is regarded as the daddy of search engines. With a market share of over 85%, this mantel isn’t surprising when you see just how dominant they are. The rest of the competition are merely fighting over scraps and thus, to get ahead of the search marketing game, you need to get ahead on Google.
With the shift towards handheld devices now being a formality, people now search on-the-move more than ever. Gone are the days when people would only surf the internet at home or work. Internet usage and data demands are 24/7 around the clock. It’s a simple fact that our everyday lives depend greatly on search and information. We are a part of the information hungry generation.
As a business owner, if you want to remain in business and ensure the future of your organisation, there’s no greater importance than being prominent in the search results. And what is important to know is that the search world is about to change.
I recent days, Google just announced a dramatic change to the way they will display PPC results. Instead of having 2 results at the top and several results down the right hand-side of the page, they will scrap the side panel results in favour of placing paid PPC ads at the top but this time, there’ll be 4. Now you may ask, what has this got to do with SEO which is about organic results? Everything because with the addition of two more paid ads stacked at the top of every search results page, followed by the local results box directly underneath, it means that organic results will be severely pushed down the search results page, in many cases, way below the fold.
That’s massive news and a huge blow to traditional, organic SEO because it mans that PPC and local results will literally dominate search from here on. So the conclusion is simple – if you’re a local business, your number one objective is to get placed in the Google local results for your server or product n your town. It’s that clear cut.
The best way to do that is to speak to a local SEO who is located in your town and knows your demographic, geographic and market profiles. Forget using an overseas, cheap and cheerful supplier. That will simply lead to disaster. if you need local results, you need to speak to a local expert.
The world of search is about to see a massive sea-change so if you want to get ahead of the competition, now is the time to act and ensure you’re Google local business results are prominent and dominant.